Responsible AI.
In practice.

AI is everywhere. What most organizations lack is clarity about where it actually helps.

I work with teams to make AI usable.

“AI reveals the hidden decision structures of organizations.”

Responsible AI in practice
AI tools
Pilots
Experimentation
Decision ownership
Procedures
Governance

Decision ownership.

Procedure design.

Responsible AI implementation.

What this work involves

Successful AI adoption requires clarity on a few essential questions.

Where does AI genuinely create value in your organization?

Who owns the decisions it supports?

How does it fit into existing responsibilities?

How do your teams adopt it sustainably?

My work creates that clarity - through structured workshops, governance design and hands-on implementation support.

Operational AI Use Case Analysis

Identifying where AI truly supports work - and where it does not.

Working with operational teams to understand real workflows and uncover meaningful opportunities for AI support.

Not every process needs AI. The ones that do require clear decision ownership and operational structure.

Designing how AI fits into existing responsibilities and decision structures.

Ensuring that AI supports human judgment rather than replacing accountability.

Clear procedures for who decides, who signs off, who escalates.

Embedding AI into real organizational structures.

Including change management, documentation and regulatory readiness such as EU AI Act alignment.

Structures that hold - not just at launch, but as the organization evolves.

AI adoption is not a tool rollout.

It is an organizational transition.

Human in the Loop (required)
About me: Marta Schmidl
Marta Schmidl

Throughout my career as legal counsel, my work has centered on translating legal responsibility into structures that actually function inside organizations.

Aligning stakeholders.

Structuring decisions.

Turning regulation into operational practice.

In recent years, this work has increasingly focused on AI adoption.

Within a large international organization, I worked directly on introducing and operationalizing AI across Legal and Compliance functions — building internal tools, training teams, establishing practitioner networks and integrating AI into operational workflows.

Alongside my legal career, I have always been a digital native. I began coding websites as a teenager, and systems thinking has been a constant thread throughout my work.

Today, AI sits exactly at the intersection of legal responsibility and technological systems.

Now I work with organizations that want to implement AI while keeping accountability clear, human judgment visible and decision structures intact.

Let's talk.

A focused 30-minute exchange.
No pitch. No slides.

If AI is moving faster than your decision structures, this conversation is for you.

Together we assess whether a workshop or working session would move things forward.

Clarity is the outcome. Either way.

Book a conversation
Clarity before speed.
Marta Schmidl — Legal × AI × Collaboration
Trusted by leaders across legal and operations

My work sits at the intersection of legal responsibility, operational clarity and AI adoption.

She brings deep legal expertise and insights to every discussion, seasoned with strong business acumen and a results-oriented attitude - which makes our deals faster, less risky and more impactful for the business. Her experimentation and deliveries across AI and automation bring significant efficiency to our business. I would recommend Marta as a business partner for any team.

Diogo ChavesChief Procurement Officer, Elanco

Marta is deeply hands-on and pragmatic in how she supports the business. She combines strong legal judgment with AI adoption to simplify complexity, and accelerate outcomes. What sets Marta apart for me is her adoption of AI at a speedy rate, and how she shows up as a team player. She is trusted, creative, and generous.

Pei Ling NgHead of Legal APAC, Elanco

Marta has partnered with External Manufacturing for several years and has consistently demonstrated a high level of professionalism. She is proactive, customer focused and deeply committed to supporting the organisation. Her engagement and dedication have had a meaningful and lasting impact, making her a valued and trusted partner.

Olivier FroelichExternal Manufacturing Network, Elanco